Hit the high notes with big hit, a volumizing shampoo that instantly boosts volume that lasts all day* with weightless moisture that’ll send limp, lifeless hair home.*
*based on a professional evaluation of 32 subjects.
who it's for
fine-medium hair types (1-3a)
why it's special
this volume deserves an encore. big hit shampoo is packed with volume-enhancing ingredients to turn up the volume without drying or weighing hair down—in fact, big hit helps to add + retain moisture into strands for volume without the compromise. the main act? an instant boost of volume that lasts all day.
- volume that packs a performance: clinically proven for 2.3x more volume**
- iconic volume, the amika way: infused with caffeine to energize flat strands + send limp hair home.
- soft, touchable strands are IT: boosts volume without compromising on (weightless!) hydration thanks to moisturizing glycerin.
