This volume deserves an encore. big hit shampoo is packed with volume-enhancing ingredients to turn up the volume without drying or weighing hair down—in fact, big hit helps to add + retain moisture into strands for volume without the compromise. the main act? an instant boost of volume that lasts all day.
- volume that packs a performance: clinically proven for 2.3x more volume**
- iconic volume, the amika way: infused with caffeine to energize flat strands + send limp hair home.
- soft, touchable strands are IT: boosts volume without compromising on (weightless!) hydration thanks to moisturizing glycerin.
**clinically tested when using big hit shampoo + conditioner together as a system.
