ghd Platinum+ 1” White Smart Styler

Sale price
$395
List price
$565
You save
$170 (31%)

Featuring breakthrough ultra-zoneTM predictive technology, the GHD platinum+ professional hair straightener recognizes each section of hair and adapts the temperature to ensure the optimum temperature of 365ºF is consistent across the two plates allowing for 70% stronger hair*, 20% more shine and 2x more color protection. The ceramic flat iron heat is monitored 250 times per second and through its predictive technology, the hair styler recognizes the thickness of your hair and speed at which you are styling and adjusts accordingly so you get unbeatable results personalized to you.


1. GHD’s 1st smart professional hair straightener predicts your hair’s needs for ultimate results and stronger, visibly healthier hair in one stroke

2. Unique ultra-zoneTM with predictive technology monitors heat over 250 times per second, ensuring the perfect temperature at all times

3. Healthier styling: 365ºF optimal styling temperature minimizes hair damage, for 70% stronger hair* and 2X more color protection

4. Advanced floating plates with an ultra gloss coating for effortless styling and 20% more shine**

5. More than a hair straightener: its unique design enables versatile and snag-free styling, from straight to curls, flicks and waves

Additional features: 20 second heat up; automatic sleep mode after 30 minutes of non-use; 9 ft. swivel cord; universal voltage; protective plate guard.

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